Machinery & Products

Digital toolbox gets an upgrade

By Dairy News

CASE IH Australia and New Zealand’s parent company, CNH Industrial, has partnered with Canadian-based Farmers Edge for a new strategic digital agriculture agreement, reflecting Case IH’s global focus to give customers more access to the tools they need to improve their businesses’ bottom line.

Case IH Australia and New Zealand said this was the same motivation behind the launch of its own cloud-based tool, ClearVU, in August this year, with the product now available across the Case IH national dealer network.

Case IH Australia and New Zealand planting and soil management equipment product manager Andrew Kissel said the partnership with Farmers Edge had the potential to incorporate the agronomic strengths of Farmers Edge with the current ClearVU digital platform, providing a profitable and cost-effective option for Australian customers.

“ClearVU is a product developed right here in Australia, tailored to the needs of Australian producers; it’s easy to navigate, visually appealing and simple to operate,” Mr Kissel said.

“It was only launched after several years of planning, design and field-testing, with extensive feedback from farmers on what they needed from such a tool in order to maximise their business’ productivity.

“ClearVU is designed to increase yield, reduce input costs and maximise farm profitability.”

Mr Kissel said they looked forward to working with Farmers Edge to find new ways of combining their agronomic services and solutions with ClearVU’s offering in order to meet the needs of the Australian farmer.

For more information, contact your local Case IH dealer.